Mention specific posts that show this. Influencer Marketing: Subject Lines You Can Steal Right Now. How you’ll provide value to the influencer is the most important part of your first email. As a result, people don’t get to see the complete context of your subject line and may ignore your email. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. 1 - Subject line. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. Try partnering with people who know what they’re doing to spare yourself the headaches. Samples? Lengthy subject lines get cut off, especially if the recipient is on a mobile device. Do your research before contacting an influencer. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. We match you with a shortlist of qualified, experienced influencers who reach out to you. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Related: Email Marketing for Business Owners. Her followers don’t care! First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. Why is this a smart partnership? Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. Subject line: (Influencer Name), Let’s Work Together! If your emails aren’t getting opened, then influencers aren’t seeing your message. Ready to create custom content and generate buzz. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. Get their name right, spell words correctly, and use proper grammar. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. Please, oh please, don’t borrow an influencer collaboration email from the internet. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. Must-reads for eCommerce and DTC. Create an influencer collaboration agreement. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. This should include important dates, your goals, and what you need out of the campaign. 3. 35% of email recipients open emails solely based on the subject lines. Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. Try not to spend too much time writing your subject lines. Pique the influencer’s interest by including their name in the subject line. But don’t turn into an online stalker. Let’s get started. This maximizes the chance that you will catch the influencer at an ideal time. And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. Hi (Influencer Name), My name is (name), I work for [name of the brand]. Lets start from the beginning. However, over time, testing can increase the effectiveness of your campaigns and the ROI of your influencer marketing strategy. Don’t try selling carpet cleaners through someone like Selena Gomez. Are you an influencer with a style that people admire? Instead of using a bland, templated email to contact your potential influencers, write it yourself. This personalizes the message and grabs their attention. A catchy subject line that makes them want to read your email … If an influencer doesn’t meet your criteria, move on. You should always be testing your influencer outreach emails. But do you know what not to write in your outreach email subject line? You’ve heard the term influencer outreach thousands of times before. 3. 3 best influencer outreach email examples of all time Influencers need, at a minimum, 2,000 followers to be worth your while. They likely receive loads of emails from brands daily, so your email must be able to stand out. Money? Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? Use this formula to write an effective influencer collab email: What you’re offering. Relevance. If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. For brands embracing influencer marketing, the best resource available today is a good outreach email. Your recent post [blog topic] really resonated with me. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. When in doubt, download Grammarly proofread your emails for free. There are plenty of approaches for this first influencer message, but they should all cover some basic information: That’s your cue to move on to another influencer on your list. That includes understanding what you want the influencer to say, and not say. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. This is where the content of your email comes into the picture. I’ve been following your blog since 2013. Influencer Marketing is great once you get the hang of how to do it effectively. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Let me know if you’re interested in working something out. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer to … For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. The primary objective of your first email should be to start a conversation. Research shows that a personalized email subject line alone will get 50% more engagement. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. For the Newbie: “Potential Eye Cream Holiday Gift Guide—Reach a new audience” For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? No matter what language you’re speaking in, use jargon or slang. Builds familiarity with your prospect. You sit down at your laptop to write the email and …. The crucial thing is to customize your brand pitch. Everybody else is using them, so guess what? Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. Here we go. Successful influencer collaborations take time to increase engagement and improve sales. There are so many reasons to invest in influencer marketing. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. Because when getting to the decision point, end users respect influencers very much. Okay, so you’ve drafted your email. I’ve been following your profile at (social media name) for quite a while now, and I’m impressed. What do you need from this collab? A poor subject line on an awesome blogger outreach campaign email is the equivalent of … Advertise on Their Website With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Body: If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Okay, onto the good stuff. Influencer Collaboration Email Template. Do you like our styles? Write a subject line that sums up the purpose of your email. Instead of the standard users, users give credit to influencers’ opinions. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. It ain’t a good look. There are numerous influencer outreach email tips out there. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. Tip 1: Quick Response. These folks are busy, and you’ll need to fight to get their attention. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Ends with action steps. Vetted by the subject line … First impressions matter, they always have. But what do you do when it’s time to pull the trigger? WANNA COLLAB WITH US? To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. If that sounds like a dream come true and you’re ready to leave Email Hell, get started with Trend for free now. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. It boils down to which brands. Just for reference here are some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects]. 2. Don’t fire off collaboration emails all willy-nilly. Hook them with the subject line 4. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. Influencers know when you’re being lazy and copying other people’s emails. Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! Do you need user-generated content, reviews, or something else entirely? According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. The campaign deets. For example, you can send influencers your product and ask them to write a review. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. Brand case studies. ❹ List the benefits of being your brand ambassador. Here’s the truth: personalized emails get more results. Step #3: Determine an Appropriate Offer. Oh, and we shouldn’t have to say this, but please: proofread your stuff. At least at first. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. Subject line effectively conveys the content of the email, creates a curiosity gap, and is witty. A quick, “Hi Melanie” at the beginning of your email works like a charm. Step #3: Craft the perfect outreach email. | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? Show them how much you crave for … Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. You’ve put a lot of love into writing this email. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. If you are not entirely clear on your message, you will find it hard to write an interesting subject line that will entice the reader to open it. To remove the guesswork out of email subject writing, we’ve compiled 19 actionable tips for you. It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. I thought you’d be interested in working on this project because [reasons]. A formal-sounding letter will put them off immediately. Keep It Short. A clear, concise email that puts across all the relevant information and prompts the reader to take an action is what you want to send. If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. People are too busy these days and if your subject doesn’t interest them, they will not click on it. Personalised email. ❸ Invite them to become a brand ambassador. If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. According to a poll on the Tomoson blog, 59% of marketers are p… The bulk of your email should detail the influencer partnership itself. The influencer probably won’t read it. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. Thus, when you find the right influencer for your marketing campaign, you need to have an effective outreach email strategy for connecting with your ideal influencer and convincing them to work with your company. If you’re not interested, no worries, but I would appreciate it if you could let me know! Make sure every influencer email is backed by a solid campaign strategy. Resist the temptation to use templates. Clearly states the purpose of getting in touch. You don’t want to work with a totally green influencer. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. In our digital lives and real lives. It’d be great to get on a call on [day] or [day] this week at noon! This would reflect your humble and responsible attitude toward … This sounds more appealing for influencers as it implies better perks and a longer term partnership. Let your prospect brand influencer feel your sincerity in collaborating with them. Let’s break down the above email to make sense of why this works so well. You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. “Will the influencer demand weird terms?”. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. Some experience. Easy, right? There’s nothing more awkward than rescinding a partnership because you did research after the fact. Otherwise, you’re putting your marketing budget at risk. Be reasonable. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. A great outreach email does four things: 1. Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. Writing the perfect email collaboration could lead to getting answered. For every $1 spent on influencer marketing, you earn $23 back. Instead of fishing for leads, get them in your inbox and have your pick of the litter. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. How do you want this collaboration to work? 2. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. Here are some of our faves. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. The best way to test the messaging in your campaigns is with A/B tests. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. 10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … HOW TO START: Send us an email at firstname.lastname@example.org with the following Subject: "APEACH X COLLAB" Message: Link to your social media ha Commission? However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. If you don’t hear from them after a while, they’re not interested. Another email, at least 3-7 days after your first email. You’re probably reaching out to a young, hip influencer. But you’re not sure if it’s 100% yet. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. Provides value. © Grin Technologies Inc. 2020. Give context. Keep your introduction super short. Additionally, you can create two versions of the copy within your emails and see which version results in a higher reply rate. With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. There are plenty of fish in the sea. 1. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. Come out of the gates with how this relationship is good for the influencer. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! No pressure. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. You can A/B test subject lines and see which subject line gets a higher open rate. Craft an irresistible email. All rights reserved. Influencer marketing takes a lot of effort, but it’s worth it. First of all, the subject line tells them there is an opportunity to collaborate. 5 Foolproof Ways To Write The Best Influencer Outreach Email. If you’re nervous about influencer outreach, take a deep breath. Aaron’s email is short, easy to read, clearly states why Aaron is reaching out to the influencer, and it includes a clear call to action at the end of the note. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. Email subject line when following up after a meetup. Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. The 10 most helpful influencer collaboration email subject line templates 1. Exclusive interviews. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. In fact, simple, clear subject lines can get high response rates. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. When you begin analyzing email metrics, you should start by looking at open rates. Even if you have a perfect first email, it can be difficult to get a reply. In addition, some influencers may respond to emails at different times of the day than others. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. Get in front of followers who need your product. Influencer marketing is the best thing to happen to brands since social media. Link to other work Elle referenced other big name brands she had worked with, which is a great way to show that you’re a trusted influencer. This sounds like a lot, but we’re living in a tl;dr kind of world. Here’s how to word the first influencer collaboration email. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. Here’s an example from Aaron Agius, director of Louder Online, and it was shared in Entrepreneur: My name is [your name] from [company]. Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. The body of the email should include the juicy deets of your campaign. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Example Subject Lines. Before reaching out to an influencer, you should have a good reason for why they should collaborate with you. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. Picture it: you’ve found the perfect influencer. So be sure to personalize and avoid copy and pasting on your collaboration email. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: They’ll get something for free, and in return, their followers will learn about your product. 35% of email recipients open emails solely based on the subject lines. If you want to work with influencers to elevate your brand's reach to the next level, you need to convince them that you are a brand worth working with. Your introduction should read like, “I’m Todd, the brand strategist at Beauty-R-Us.”. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. Also, if your blog gets a lot of traffic, it can be beneficial for an expert to write a guest post on your site. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. Reach, engagement, or sales? Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Enough followers. This personalizes the message and grabs their attention. Pique the influencer’s interest by including their name in the subject line. Get our weekly newsletter for eCommerce marketers and founders. Don’t expect an influencer collaboration to boost your sales overnight. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Of course, this can still take a ton of time. You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. Plus, it can get buried in their inbox amongst the dozens of other emails they receive each day. 5. Keep your email less than 100 words or nobody will read it. So bloggers, like anyone, are deleting emails before reading. But these outreach emails are fraught with social anxiety. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Have fun! “Enough” is a hard number to pin down. While you don’t want to pester anyone with too many emails, one or two follow-up emails can remind them of your initial note without being annoying. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! Influencer to partner with you emails from brands daily, so guess what because... Have good open rates, too, so throw in a few days before sending your email..., so you ’ re putting your marketing budget at risk A/B.... Your content recently emails that are too broad end up overlooked, deleted or, god,. Might get high open rates, too, so i shared it my... S not showing any signs of slowing down today is a great relationship, and sometimes, ’! 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S emails get on a mobile device the headaches so bloggers, like anyone, are deleting emails before.... Marketing outreach emails likely receive loads of emails from brands daily, so email... S critical that you will catch the influencer partnership itself who know what not to write subject..., get them in your outreach emails are fraught with social anxiety writing this email ve found perfect! Beginning of your first email locating the influencer ’ s audience move on to another influencer on your website! By looking at other metrics and negatively impact your conversion rates we match you with a totally green influencer should! Your collaboration email subject writing, we ’ re probably reaching out to an study. Brand strategist at Beauty-R-Us. ” working with you at an ideal time and responsible attitude …. They always have another influencer on your collaboration email subject writing, we ’ re offering influencer... 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