Merger AnnounceMent. What Is a Merger Agreement? Direct marketing letters should be sweet and to the point. Each phase in the merger time line has its own unique communications focus (Exhibit 1). If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. What and When to Tell Employees about a Merger or Acquisition; ... business sale should be a very closely guarded secret known to only a select few until the time is right to make the announcement. We greatly appreciate your cooperation. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. The Announcement. How does it intend to pay for the target—with cash, shares, or a mixture of the two? Existing customers will want to know why the companies are merging and what the outcome means to them, so address these key points early in the letter. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. America Online and Time Warner. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. Print the letter on the company's letterhead. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Close the letter by warmly inviting the recipient to respond or to take the necessary action. We assure you that our pricing, product and support procedures will remain unchanged for now, and we intend to incorporate the best features of all our product lines in the future.". Instantly Download Announcement of Business Merger Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. So, how do you write the perfect merger and acquisition press release? In this case, the merger was announced through press releases in all major media and the company website emphasizing the unique benefits of the merger for customers. The work and focus of the communications effort ebb and flow throughout the merger process, reaching critical peaks at the announcement of the deal, at the transaction’s close, and on Day 1. Date. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients. Let’s say two companies in the same Industry A & B deal with about the same product and decide to form into a new entity C. The objective was to take the utilize advantages of both the entities and transfer into a new one which could utilize it for further growth and expansion and potentially capture more of the market share in the given industry. Payers are pairing the news of finalized 2019 mergers and acquisitions with new partnership announcements, like Cigna which announced three new partnerships in … We assure you that all your records will remain properly maintained and organized. "For us, it will always be about the customer. July 29, 2019 by admin in Home/News Posts 0. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. 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Start the letter with a proper salutation. The letter should come from the new top manager of the merged organization or be written as a jointly-issued communication from the CEOs of the merging companies. Can you work out how much the tar- get's shareholders will gain from the offer? In 2005, Google acquired Android for an estimated $50 million. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action. From, Charles Jacob, manager, Green enterprises, Chennai, 600059. This merger is the second largest in history, and it took place … They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. If necessary, include testimonials from customers who have used the product or service. To keep all our customers, shareholders, and other partners informed, we will be sending out an information packet within the next two weeks. This merger is a result of your hard work to make US Airways the terrific airline it is today. Easily Editable & Printable. This immediately alerts existing customers to the nature of the transition taking place. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. A merger or acquisition is when two companies come together to take advantage of synergies. Stakeholders and readers alike need to accept the idea as you announce the event warmly. Examples of Successful Company Mergers and Acquisitions Disney and Pixar / Marvel Acquisition. If the company’s letterhead contains the names of advisory members, key staffers or a board of directors, include a post-merge version of these officers in the letter to present a united and organized overview of the newly-merged company. This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. List of Mergers & Acquisitions in this Slideshow:. For example, a major client with a long-standing contract may need a detailed letter with a follow-up phone call or personal meeting that describes how the merger will alter contract status. In 2006, Walt Disney Co. acquired Pixar for $7.4 billion. With the merger in the forefront of people’s minds, that’s where they’ll lay the blame. Announcement letters to employees. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. The new company, Dell Technologies, became the world's largest privately controlled tech company. We are excited to announce that as of August 1, 2019, Steven L. Jager, CPA, An Accountancy Corporation, will be merging with Fineman West & Company LLP. The letters you send to clients announcing a merger or acquisition should reassure in order to retain. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Guidelines to Using Merger Agreement Templates. The following tables list the largest mergers and acquisitions by decade of transaction. Example 1: Sample announcements letters of mergers. There are several things your organization(s) will want to consider before announcing a merger or acquisition. "I am pleased to announce that Company X and Company Y are now operating as one.". The new company, Dell Technologies, became the world's largest privately controlled tech company. This article contains all the necessary ingredients you will be needing. Sincerely, [Senders Name] [Senders Title] -Optional-, [Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -, Further things to consider when writing direct marketing letters to clients. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. Whether the merger you’re announcing is a strategic corporate move that benefits everyone or an unwelcome buyout or takeover, put a positive spin on the development. Corporate mergers and acquisitions can impact a company’s consumers in different ways, and alerting existing customers to potential changes through written correspondence can help smooth the transition. Sign the letter and provide your contact details. Make the merger announcement on new company letterhead or on stationary or an email template that contains both existing company logos. This is a sample of an announcement of a partnership letter. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients.. Guide, letter example, grammar checker, 8000+ letter samples It is our hope that joining these two great forces together will mean greater things and a brighter future for all connected.We have decided to name the newly merged company as PS Banking. Be brief and straightforward and avoid adding irrelevant details. As of March 2020 the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($281 billion adjusted for inflation). Two Spartanburg area medical practices on Thursday announced a merger that includes plans for a new ambulatory surgery center at a new 15,280-square-foot … “This is a merger of equals.” Actually, the term “merger of equals” is a technical term used in M&A to indicate, for example, that the deal qualifies for a specific tax treatment. “ABC Co. and XYZ Co. have joined forces to provide a comprehensive network of integrated services that will better serve our customer’s telecom needs.”, "The merger will create a large practice team of experienced staff who are dedicated to serving the needs of emerging and growth-oriented bio-tech companies like yourselves across the country.". Use the letter as an opportunity to re-brand the company and encourage continued repeat business. we extend the colleague to purchase and make bargains to download and install company merger announcement sample as a result simple! Guide, letter example, grammar checker, 8000+ letter samples August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. [Subject: Normally bold, summarizes the intention of the letter] -Optional-. Addressee Address City, State Zip. Company Name or Letterhead Address City, State Zip. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. UNC: The Importance of Post-Merger Branding, Giddy.org: Mergers & Acquisitions: An Introduction, Purdue Online Writing Lab: Writing the Basic Business Letter. Lisa McQuerrey has been a business writer since 1987. Our new name is Company AB and our company's website is now CompanyAB.com. We are looking forward to the numerous benefits that we can all reap from taking this step. Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise. Since then, movies such... Google and Android Acquisition. Available in A4 & US Letter Sizes. This is a very exciting event for both … But the phrase gets misinterpreted. Copyright 2021 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Mergers and acquisitions are an exciting time for any organization. Outline specifically what the existing customer can expect to see as a result of the merger, such as expanded services, changes in pricing structure, additional locations or alterations in the existing products and services. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. It also works to make use of the opportunities and advantages that they were receiving from th… Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm. A merger agreement is a legal document that binds two organizations to share resources and assets to form a new and stronger brand. Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. Clearly state the purpose of your letter. 12/24/2020: Acquirer: Ardian Acquiree: PRGX Global, Inc. (PRGX) Merger/Acquisition details: details » 12/24/2020: Acquirer: Allied Corp. (ALID) Acquiree: Pacific Sun Fungi Merger/Acquisition details: details » 12/28/2020: Acquirer: HeadHunter Group PLC (HHR) Acquiree: LLC Zarplata.ru Merger/Acquisition details: details » In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. Business letter sample informing clients of a merger. We will make sure that the necessary steps are taken so we won't lose any of our current clients' information.We hope that you are as excited as we are about the merger. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. Then, open your letter with a clear statement of the merger. This combination creates an organization even better able to serve customers and compete in the global marketplace. Transaction values are given in the US dollar value for the year of the merger, adjusted for inflation. It will certainly make the company stronger and more competitive in the market, and the increased resources will ensure that we are more capable of providing quality customer service in all aspects.Both Platinum Savings and Silver Grants and Credit Services have been the leading companies in the country in their respective industries. Letters to clients are business letters, and therefore, they should be formal and professional. In 1994, she launched a full-service marketing and communications firm. This means you have to state the reasons for the merger and acquisition carefully. We hope that you can send us confirmation of your approval for us to send you this packet.It is our staunch belief that this merger will bring about only positive changes for everyone. Consider offering a “merger discount” or special offering in the letter to help you maintain the existing customer base. Write in a conversational style and use short paragraphs. And that is just one issue to worry about! Tell customers when changes will take place and where they can go for additional information or answers to questions. The Investor Relations website contains information about The Kraft Heinz Company's business for stockholders, potential investors, and financial analysts. Addressee Address City, State Zip. Area Merger Announcement Area Merger Announcement von Area vor 3 Jahren 2 Minuten, 10 Sekunden 2.691 Aufrufe Fourfront Group has , merged , design and fit-out , company , Area Sq with traditional contractor Cube to create Area, one of the largest ... Mergers … Look at a recent example of a merger announcement, and log on to the website of the acquiring company. Sales letters to clients. Example 4: Sample Letter for Acquisition & Merger. Merger AnnounceMent. Dear Hosack Employees: Effective today, Hosack International has acquired substantially all of the stock of Burford Throw of Dallas. This merger provides an edge on the competition. February 28, 2017 To Dear customer, We are pleased to announce a new partnership between Green Enterprises and Fortune Enterprises. There are some tips that may help you when using aids like contract agreement templates.After all, being templates, many of these examples can operate under similar rules, so it would make sense for many of these guidelines to be applicable to many different agreement templates. Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. 2. An infrequent or small-volume customer may just need basic written details and access to a FAQ section of your company website. Letter announcing a meeting about a company merger. Depending on the type of businesses being merged, you may opt to write different versions for different customers. Steven’s firm is headquartered in Sherman Oaks, which will become the “Valley Office” of Fineman West & Company, LLP. Merger Announcement. Likewise, revealing a sale or impending sale to employees is a delicate, critical matter. Emphasize the good things the transition brings to the customer and describe the company’s excitement about how the merger allows for greater customer care or improved service levels. Product launch announcement templates. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Direct marketing letters allow you to reach prospective customers and generate business. These documents will provide everyone with an idea of the history of this decision and how it will directly affect you. Date. Quickly Customize. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books. The combined company is intended to be better … Company Name or Letterhead Address City, State Zip. What reasons does the acquirer give for buying the target? 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Letters, and financial analysts has acquired substantially all of your employees once! Good relationships with your clients Effective today, we are pleased to that!