Sometimes the audience may not be ready for what you are about to tell them. For example, our presentation insight may be that people in cities should not own cars. It should be prepared in advance. approach to structured thinking is one excellent methodology that could help. We’re not just brains. The Pyramid Principle is Barbara Minto’s powerful and compelling process for Is it actually cheaper to not own a car? Some of these questions will have sub-questions, and of course, answers and sub-answers. that they don’t know that is of interest. The default way of using the pyramid principle is to start with the “answer.” The reason for doing this is that people do not remember new information as much as we think they might. initial level of “buy-in” around the proposed recommendations. It is built on mid-level recommendations, each of which are supported by smaller facts, data , … And third, if people hear something they don’t know, it raises questions. The overall recommendation and each of the three points would be its own paragraph and you would lay out the structure of your argument. While this can be most effective for memory and impact, it is not always ideal. Direct storytelling where you start with the answer and then follow up with the arguments and supporting evidence is best for: Friendly client situations where there is a high level of trust, Impatient clients who are saying “just tell me what to do!”, Big picture / strategic discussions where there has been some Check out more lectures here: https://learn.think-boundless.com/p/think-like-a-strategy-consultant?utm_source=YouTube It is built on mid-level recommendations, each of which are supported by smaller facts, data , … The Pyramid Principle was created by Barbara Minto, who headed training for McKinsey & Company back in the ’70s. Again, in this way, the pyramid is created and a logical structure begins to take shape. See it in action in this lesson. This means that we start a presentation with the main insight, which will grab people’s attention. and finish up with a presentation conclusion. To the uninitiated, The Pyramid Principle is a powerful presentation management system. In the first What In this example section, our “what,” or main takeaway, is “report metrics in your wiki instead of in a meeting,” which is also the section header. There are few really proven and powerful tools that help you to master the right structure in all your presentations. This example is oversimplified gives you an example of what the MECE and Pyramid Principle look like in action. The Pyramid principle is a hierarchical structure to create a logic and data-supported storyline. You can get some good writing templates and more examples on this process in my kick-ass course. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. Thinking back to the pyramid principle, if your audience can remember the main takeaway as well as your three key insights, this is probably the best case scenario. given to show you what the process might … Going through the problem solving process ( SCQA and synthesis ) will help you turn a mountain of seemingly complex information into something that will begin to make sense. Following the Pyramid Principle, the best way to start your presentation is by laying out your conclusion immediately. The pyramid principle was invented by Barbara Minto at McKinsey. But recent research, and honestly, what the best presenters and showmen have always known, is that presentations need more than logic and information. Based on the behaviors above, my challenge in a presentation is to initially tell my audience something that they don’t know that is of interest. * Increased volume helps us create economies of scale. The order in which I presented the material was new. weeks of training at McKinsey, you don’t actually spend time making PowerPoint When your recommendation may be controversial, High-quality editable graphics, easily customizable to your needs. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a The Pyramid Principle. To understand the principle, we need to be aware of three human behaviors: As a result, we can get people’s attention by starting our presentation by telling the audience something of interest that they don’t know. Below each of these reasons, we consider several questions that might be asked about that reason. * Lower prices vis-a-vis competitors will increase our market share. As we covered in the part one, one of the most important things in this process is to not jump to the finished product. Using the same example article as above, we’ll deconstruct the section about reporting metrics in your wiki to help you grasp the Minto Pyramid Principle at the section level. These are the two basic requirements for any presentation that is pressed for time. In the consulting industry, these issues are often characterized as being MECE, or mutually exclusive and collectively exhaustive. The good news is that in a business context, this skill can be learned, and is founded on a concept called the pyramid principle. They need emotion to be truly effective and have a lasting impact. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. Take for example the following text, which does not follow the Minto Pyramid Principle: Linda does not speak French, though she speaks some German next to her native English because of some charity work in Berlin. During the training, we were taught the pyramid principle, MECE and a bunch of other basics. In that case, you can be more indirect. slides. On the top of my pyramid will be a statement, and the statement is, “People living in cities should not own cars,” and there are four reasons for this. We are also at the disadvantage of knowing our material in a deep way and underestimate how challenging some of the new content might be to someone. Pyramid Principle Applied. However, you’ll want to “flip” that and write down your argument in a top-down way. The next step is to figure out how to communicate the story to your audience. One such tool is the Pyramid Principle. The classic approach to using the pyramid principle is the one recommended by Barbara Minto to “start with the answer.”  This is almost always the best way to communicate if you are delivering something in writing. She based her thinking around ideas ranging from Aristotle’s Rhetoric and other sources on logic throughout history.Her pyramid principle works really well with the consulting problem solving process as it … especially in cities with no public transport? She loves snow and hiking in the nature, and is fed up with the busy city-life in New York. Our presentation focuses on answering all these questions to prove our initial point. a) The Pyramid Principle b) Practice and more practice. The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the … The pyramid principle is an extremely logical approach. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. To give you a better sense of the Pyramid Principle, let’s get into each of its three main points: Start with your thesis statement or key takeaway. Overall Recommendation: The strawberry is the best fruit based on its flavor profile, its coloring and texture and the nutritional profile. First, people tend not to listen to things they already know. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. Each of these points in supporting my answer raises other questions. I’m more of a mango fan, but let’s say you are writing a memo to convince people that strawberries are the best fruit. but for most cases, especially in business writing, this is a great place to start. The main recommendation is on top. Business strategy consultants apply MECE problem structuring to break down client problems into logical buckets of analysis. If you place one frame at the top of the display and let all the other elements … Here’s how to think about deploying these two types of storytelling. MECE Principle was developed by Barbara Minto – the first female MBA professional hire at McKinsey & Co, best known for the Minto Pyramid Principle – framework for writing and presenting ideas. The Pyramid Principle is constructed in a way that empathizes the need to captivate an audience, by opening with a narration, hence yielding a high rate in … For example, our presentation insight may be that people in cities should not own cars. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. Analytical organizations and personalities, Audiences who are fascinated by data & not impatient. If you don’t do this, all your hard work will be for nothing. Barbara Minto’s Pyramid Principle. If you read most compelling persuasive essays, they typically start with a powerful thesis detailing what will be discussed. BARBARA MINTO„S PYRAMID PRINCIPLE® (AND SOME OTHER USEFULL STUFF TO STRUCTURE YOUR WORK) Tools // Strategy 2. The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. On the top of my pyramid will be a statement, “People living in cities should not own cars,”. audience into accepting your final recommendation if you fear there may be some people want to find out what they don’t know. Pyramid Principle Part 2: Communicate Top-Down As we covered in the part one, one of the most important things in this process is to not jump to the finished product. The pyramid principle is based on a number of human behaviors. Storytelling is subtler and can be used to ease the is it actually more convenient for people. The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. It actually was “invented” by Harvard Business School professor Barbara Minto. The Pyramid Principle is a tool used to “organise” or “structure” messages in any communication: it could be a presentation, report, email, or even a formal conversation. and a logical structure begins to take shape. When using the pyramid principle to build a case, the hardest part of this process is to find the correct set of issues to focus on post-answer. PresentationGO offers 1,500+ free PowerPoint templates for your presentations: backgrounds, diagrams, maps... Downloads are 100% FREE: no registration, no social share needed.Direct link. These two approaches fit well with the three principles of flow as you start to build out your presentations. For example, is it actually more convenient for people, especially in cities with no public transport? So unlike a traditional story, we start with the ending to grab attention, and then we answer questions raised by this ending, and finish up with a presentation conclusion. To regain profitability we have to improve market share by cutting prices: * Lower prices will increase sales. The main body of the presentation should focus on identifying and answering these questions. Pretty straightforward so far, but let’s delve a little deeper. Are rental cars available in every city? How does the argument look when you start with the main takeaway? The goal of this lesson is to learn how to use the pyramid principle to get the attention of an audience. is best used for: It’s cheaper to use cabs or to rent cars, it’s better for the environment, it’s more convenient, and it’s safer. The main recommendation is on top. Exclusive graphics.All the templates are created and designed by PresentationGO. Using the Pyramid Principle, you can directly and effectively target your message. The main challenge in applying the pyramid principle is identifying all the issues and questions that will be raised by your insight. fmgoerres - Barbara Minto's Pyramid Principle 1. is to grasp the attention of your audience. This is where the pyramid principle falls short. It is best explained with a simple example. We’ll explore an alternative approach below. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. Pyramid Principle: Just like the name implies, the idea is that the presentation logic looks like a pyramid. The Minto Pyramid Principle, by ex-McKinsey consultant Barbara Minto, is the foundation of all persuasive presentations. The main recommendation is on top. Many people struggle to find a proper balance between the structure and content in a presentation. Research has shown that people can only hold four “chunks” of information in their working memory at one time. Logic and structure are interconnected. Note: Just like in all parts of the consulting process, you may find that when you re-frame your information in a new way, you identify holes and gaps in your thinking. Let’s see this in action with an example. Your memo might follow this rough structure. This insight will raise questions, and the answers to these will raise further questions, and so on, creating a pyramid structure of information. The Pyramid Principle is used by the world's top firms to structure their thinking when presenting information and solving problems. (you might add 2-3 other sentences for additional context), Point 2: Strawberries flavor profile offers the best mix of sugary and bitterness of any fruit, Point 3: Strawberries offer the most nutrition of any fruit. After you’ve gone through the synthesis process, you may have a good sense of how your arguments come together in a bottom-up way – how the research leads to certain insights. The good news is that in a business context. Yes, that’s right, writing a memo – like its 1980, or 2019 if you work at Amazon. The main body of the presentation should focus on identifying and answering these questions. Jun 13, 2017 - Go to www.slidebooks.com to Download and Reuse Now a Minto Pyramid Principle Training in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. See more ideas about minto, powerpoint, principles. or mutually exclusive and collectively exhaustive. pushback on your proposed solution. To make it short, your presentation needs to start with an introduction that states both the issue and your answer, and the rest of the presentation is here to support your answer. Some of these questions will have sub-questions. You want to make sure your ideas are MECE and that they are synthesized clearly in the overall summary. Sign in or start a free trial to avail of this feature. That’s where the Pyramid Principle comes in. 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