“There are also many tinted versions of Korean sunscreens as well as Korean-originated cosmetic products that contain SPF (like BB cream and cushion powders) that make them more useful and practical.” The most common sunscreens on the market contain chemical filters. From their cheeky consolation mask set with imprinted messages (“I love myself, I am more than beautiful”) to uniquely adorable packaging designs made in … While K Beauty is great their FDA standards regarding sunscreens isn't as strict as US, Japan and Australian FDA. 5 Reasons Why Red Velvet’s Yeri Went Viral With Korean Netizens Recently. Even though this product has been hailed as a sunscreen favorite of many in the beauty community for its advertised high level of protection and squeaky clean formula, controversy erupted this weekend when further testing revealed the sunscreen’s maximum protection level is actually SPF 19 – less than half of what it claimed on the product. The Purito Centella Sunscreen is a cult favorite amongst the beauty and skincare lovers globally. In South Korea specifically, testing results and efficacy data must be provided by a test supervisor with more than five years of experience. Consumer Reports only tests water-resistant sunscreens with a listed SPF of at least 30. When developing a product as an ODM (original design manufacturing) system several parties are involved such as the manufacturing company, the brand, KFDA, and the testing lab. But when it comes to INCI decoder lab testing, “We can’t take [INCI decoder lab testing] at face value,” says Liah Yoo. For a more detailed explanation of how the controversy came to light, check out Michelle Wong of @labmuffinbeautyscience’s latest IG post and video. As consumers, it’s understandable that your anger is mixed with feelings of disappointment and disbelief with the learning of this news. After speaking to her own sunscreen formulator (who casted doubts on Purito’s high SPF claims), she commissioned a series of tests at separate Polish and German labs and provides documentation of the results in the post. This, of course, leads some people to believe that they're not as effective as they're made out to be. The brand further clarified in the comment section: “We will make sure to publish the details as soon as the results are collected. In other words, it’s employed an amazing strategy to hit all the right notes in the clean beauty repertoire and so far, it seemed to have resonated well especially with international customers. When it comes to SPF, there should be zero room for error in terms of claims. Since sunscreen is such a heavily tested “drug,” how did Purito slip through the cracks? Two Korean beauty brands have suspended the sale of their sun protection factor (SPF)- related products. Purito Centella Green Level Unscented Sun SPF50+ PA++++. Although extensive protocols and testing sounds airtight to me, clearly something didn’t add up. All of these mind-blogging questions are valid, and it might sound trivial for us to say this but the one thing you can do now is to remain calm and give the brand, the relevant industry experts as well as the regulators time and space to conduct their investigation and issue an official response. The equivalent dosage in topical application on humans “would take applying sunscreen all over the entire body every day for 70 years,” according to Skin Cancer Foundation. If the independent testing results are correct (keep in mind the fact that not one but two separate laboratories produced roughly similar results on the samples provided), then that’s really not good news for Purito at all. Please accept our sincere apologies for the delay in responding to your requests clarifying the information over the SPF and PA index of PURITO Centella Green Level Unscented Sun. Until its actual UV protection levels came under scrutiny, that is…. Clean beauty users worry about the ethics of sunscreen formulation, mainly due to concerns that some UV filters may contribute to coral reef bleaching (which chemistry PhD and skincare science educator Michelle Wong behind the Lab Muffin Beauty Science channel have examined and concluded to be overblown, by the way). The tests suggest that the actual SPF provided by the Centella Green Level Unscented Sun when used at the full 2mg/cm2 dosage is around 19, which is nowhere close to the 50+ or even 84.5 as per the brand’s claims. On 12/4, Incidecoder broke a story that rightfully prophesied might cause “discussion and controversy”. [FREE SAMPLE] Try out innisfree’s newest Black Tea Youth Enhancing Ampoule, Giveaway: Win a set of snowperk personalised skincare worth $85. I would imagine that brands like Loreal/Bioderma have such huge amount of money to spend on R&D, they would be able to use such lower percentages too, if it is possible to do that. After Kylie Jenner's new skincare line, Kylie Skin, launched, people were quick to point out that some of the products don't contain high percentages of their so-called "key ingredients." “There is little very little difference in the protecting capabilities of a sunscreen with SPF 15 or higher,” says dermatologist Dr. Joshua Zeichner. Amidst all the hot takes, snap judgements, and demands for explanations, refunds, and statements, let Daily Vanity bring you through the controversy from start to finish – beginning with the backstory of the brand for the uninitiated. We can’t take [INCI decoder lab testing] at face value,” says Liah Yoo. You can refer to the post’s entire caption, in full, below: “Hello, this is PURITO. A post shared by not another skincare blog. Enjoy a free limited edition festive drink from the Alley with every L’Oreal Professionnel Parisian French Gloss service! Most of it comes down to the different regulations that are available and the unique ways that cosmetics are defined from country to country. Active ingredients in sunscreens come in two forms, mineral and chemical filters. Each uses a different mechanism for protecting skin and maintaining stability in sunlight. Practise other ways to further safeguard your skin from the sun. Featured by Jude Chao 15 Comments on Thoughts on the Purito Centella Unscented Sun Controversy Serious issues deserve serious consideration and serious responses, not hot takes and snap judgments. Brands must also perform specific UVA, UVB, and water-resistance testing. For a more detailed explanation of how the controversy came to light, check out. With these claims taking the beauty world by storm, it has given place for a “clean” sunscreen with decent cosmetic elegance and high UV protection to be in high demand globally. This year, South Korea ranked 118th out of 144 countries in the World Economic Forum’s Global Gender Gap survey, which considered factors such as wage equality and maternity leave. Since there is no way regular consumers can request or order an independent laboratory testing for each product, what are we to do moving forward? But at the moment, the burden of proof is on Purito to spend time conducting more testing from various labs before either updating the packaging or reformulating the product to reflect accurate SPF protection. We apologize for any inconvenience that this may cause, and we will complete the investigation in as timely a manner as possible.”, Purito offered full refund just yesterday on its Instagram Stories (click on the image to open and read in a new tab). The 16 best acne products for every type of acne you suffered from in 2020, The Purito sunscreen controversy reveals a larger issue with inconsistent SPF testing globally, This skincare brand wants to feed the bugs on your skin, 29 Insta-worthy products to upgrade your shelfie, Google’s top trending beauty searches of 2020 prove that the beauty industry is pandemic-proof, Even though this product has been hailed as a sunscreen favorite of many in the beauty community for its advertised high level of protection and squeaky clean formula, controversy erupted this weekend when further testing revealed the. By now, most of you beauty enthusiasts out there would have probably seen Instagram posts, YouTube videos, and whatnot on the internet discussing the latest controversy to hit the K-beauty world. I agree to allow Daily Vanity Pte Ltd to include me in their mailing list for marketing and communications matters. PSA: Sunscreen Controversy + Updates . According to a recent INCI decoder lab test, the Purito Green Level Unscented SPF 50+ sunscreen only provides a level of protection at SPF 19. We’re of course talking about the Purito sunscreen saga. Purito is also known for its use of safe and clean ingredients, formulating products without the use of parabens, sulphates, synthetic fragrances and dyes, phenoxyethanol, and triethanolamine. Nikki and Winter, the duo behind skincare blog Ugly Duckling Skincare, also shared an infographic on Instagram to talk about current state of affairs. In order to obtain precise results currently PURITO has requested the performance of both in-vivo and in-vitro tests for all three PURITO sunscreen products, other than the initial test conducted by the testing lab and the manufacturer. End of the Purito mistake happened Tinted Facial Moisturizer ; Prices and links are current of! Refund process which we received the formulation difficult to track down where the controversy comes into play amongst! 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